Absolutely true ChefClay. Jamie, lovely chat that he is, also has a mortgage to pay and large family to raise, so it is work, work, work. People who live on a diet of fast food, whether in healthy Switzerland, mid-healthy UK, or rather unhealthy US aren't stupid and they know the dangers of processed food. Processed food, in moderation, is ok once in a while, but it is mainly the fat content and additives that is so bad. For instance a burger with minimum fat without cheese and mayo, and with salad is fine, but not the fully laden BKs and McDs with fries etc. What gets me is how people who live on processed food and take-aways can afford to buy them, as they are very expensive, and I certainly can't afford take-aways and I have a good wage coming in. Junk food is addictive, and once that addiction is broken it is easier to carry on. eg., years ago I had to have 3 Mars a day, but once the cycle of addiction is broken then chocolate is not missed. Everything in moderation is the key.